Paper Bag Records artist CFCF has released a new video for the song “Exercise #3 (Buildngs),” an ethereal electronic pastiche reminiscent of early Alan Parsons Project (sans lyrical meandering). Read more about how architecture inspired CFCF’s latest reel.
“We were quite keen to do something that paired well with the future-retro images that had influenced his music,” said director Adam Beck the piece in Bullitt magazine. “The architecture of these buildings reflected a grandly imagined future that already felt dated, as if the world never bothered to catch up to these concepts of what the future could look like. We used Lois Lowry’s classic dystopian childrens novel The Giver as a point of reference.”
“Developing a story wherein a chosen student living in a numbed, grey, world is given the ability to experience the world as it should be. View its colors, feel its warmth, and witness death. Her experience had to match the strong cathartic build of “Buildings,” and this story, set amongst imposing brutalist architecture is the result.”